CIMB Bank Brings Singapore’s most vibrant and colorful event with The Color Run™

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The Color Run™ presented by CIMB Bank has once again achieved another happy milestone this year, with the largest number of participants in South-East Asia immersing in a spectrum of colors in Sentosa. Up to 9,000 people participated in the run this afternoon, with another 9,000 registered to join the Happiest 5k on the planet on 31 August 2014.

“We are extremely happy with the huge turnout for this CIMB sponsored event. It is great to see the euphoria around The Color Run™ and have participants of all ages and nationalities come together to have fun. We thank all participants for their support and displaying such enthusiasm,” said Mak Lye Mun, CEO, CIMB Bank Singapore.

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The Color Run™, a rapidly growing running event, has taken the globe by storm since 2011 and reached out to 170 cities with over one million participants in the last year. In 2014, the global color phenomenon has expanded to neighboring countries, and has most recently made its debut in Jakarta and Kuala Lumpur, attracting a total of 11,000 and 13,000 runners respectively. The event in Singapore is the largest Color Run™ in the region and Singapore is the only Southeast Asia country to host it for the second time.

Once again, The Color Run™ presented by CIMB Bank upheld its philosophy of giving back to the community by donating $1 from every registration to the Singapore Disability Sports Council (SDSC). Athletes from SDSC such as Paralympians Yip Pin Xiu and Theresa Goh will also be taking part in the event tomorrow, to revel in the fun ahead of their departure for the Asian Para Games in October.

“I have always wanted to participate in The Color Run™ after having heard all about the fun my friends had last year. I’m looking forward to join in the run together with my teammates and be colored at the event tomorrow! We want to thank CIMB Bank for making SDSC a part of this event and giving us the opportunity to do something new and different,” said Theresa Goh, Paralympian and a first-time Color Runner.

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With no official race winner, Color Runners only had two simple rules to follow – wear white and get colored. The weekend event enabled thousands of runners of all ages and fitness levels to come together to celebrate health, happiness and individuality. Focusing on fun and a healthy mindset over competition, the Singapore route took Color Runners around Sentosa Island on a 5k rainbow tour: CIMB Bank was the sponsor of the red zone, New Balance was blue, Happy Plugs was the host of the orange area, and Original Source brought green color to the mix. Other sponsors 100Plus, California Fitness, Sentosa and Asi Shipping all contributed to make it a memorable afternoon.

The fun continued beyond the finish line and into the evening with an exuberant Color-Throwing Festival where runners were treated to invigorating music, dance, and color extravaganza: an opportunity to splash more powder onto family and friends to conclude the event in true splendor.

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Fans of CIMB Singapore who participated in the Facebook application specially created for the event – ‘CIMB SPLASH’, also had the opportunity to win exclusive tickets to the run. The 25 most voted vibrant and creative profile pictures created via the application were rewarded with a pair of tickets each.

The Color Run™ presented by CIMB Bank fulfilled its mission to provide a fun event to introduce more people to sports activities too. With 60% of participants taking part in their first running event ever, ranging from 2 to 80 years old, The Color Run™ presented by CIMB Bank is sure to return soon to inspire, unite and keep everyone smiling.

Facebook: https://www.facebook.com/TheColorRunSingapore?fref=ts
Twitter: https://twitter.com/thecolorrunsg
Instagram: http://instagram.com/thecolorrunsg
Hashtags: #colorrun #happiest5k

Photo credits: The Color Run presented by CIMB Bank

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