LOUIS XIII Cognac premiered “100 Years” by Pharrell Williams – The Song We’ll Only Hear #IfWeCare
4 December 2017, Singapore – The world is falling apart at an unprecedented pace, and we can feel the effects of it. Global leaders are trying to take a lead through the United Nations Framework Convention on Climate Change (UNFCCC). Every single one of us can do our part, and Pharrell Williams has also stepped forward in a unique way (not a 100 years later).
In collaboration with LOUIS XIII Cognac, Pharrell has composed and premiered an exclusive track – “100 YEARS”. It is a creative expression of the delicate relationship between nature and time, and the effect humans have on their environment. However, there is a little problem because none of us will be alive to ever actually hear it. “100 Years” premiered during a private listening party in Shanghai, where Pharrell presented the song one time only.
“100 Years” was recorded onto a record made of clay from the chalky soil of the Cognac region. This record was stored in the cellars of LOUIS XIII in a state-of-the-art safe, only destructible when submerged in water. The project was targeted at encouraging people to start actionable steps, in battling the effects of global warming. The only way to save “100 Years”, would be to prevent the world from submerging; as a result of global warming.
We would never get to enjoy the track now. However, let us ensure the future generation gets a chance to enjoy the fruits of labour of our time in a 100 years. Meanwhile, enjoy the video below for a glimpse of what this project is all about.
This post has been presented by Louis XIII but all thoughts and opinions are my own.